by Instructure
Instructure, an education technology provider, and Qualtrics, an insight technology provider, report the results of a new research study on the motivations of massive open online course (MOOC) participants. The primary motivators for people to both enroll in and complete MOOCs are the course topic and quality of the learning experience, according to a Qualtrics survey of 1,834 students in Instructure’s Canvas Network MOOC index. The study found that course topic is the main motivator for enrollment among 35 percent of MOOC participants, followed by personal or professional development (24 percent) and the fact that MOOCs are free (16 percent). Among those who didn’t complete, 29 percent said the main reason was the learning experience didn’t match their expectations, and the same number said they were too busy to finish.
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