by Brodeaur Partners
Higher education should tread carefully. That is one of the main findings in the first public opinion survey in the United States comparing five key audiences affected by massive open online courses or MOOCs. The survey, commissioned by Brodeur Partners, was also the first to test messages in support and opposition to adopting a MOOC program. “MOOCs are a hot topic as colleges and universities rethink and redesign curriculums to address a growing market for affordable access to education,” said John Brodeur, chairman of Brodeur Partners and head of its higher education practice. “This survey provides unique insight into the challenges campus leaders face as they pursue or ignore MOOCs, but more importantly how they communicate those decisions to their most important audiences.”
http://online.wsj.com/article/PR-CO-20130626-908925.html
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