Online Learning Update

July 5, 2021

3 ways to boost applications and enrollment

Filed under: Online Learning News — Ray Schroeder @ 12:03 am

Lauren Goldenberg, eCampus News

It’s no secret: 2020 was a tough year on application and enrollment for schools, academies, colleges, and universities. The pandemic changed how and when students start school. Many waited to start new education programs and deferred as remote learning became the norm, and the entire system faced an upheaval. Declines in enrollment have added to mounting pressures to ramp up interest. And the best way for higher education marketers to reach students is, of course, where they already live: their mobile phones. Incoming candidates often ignore traditional ad campaigns like print catalogues and brochures — while favoring text message marketing, social media, and other digital strategies.

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