Online Learning Update

Emma Whitford, Inside Higher Ed
The president of West Texas A&M University hopes the short videos will encourage students to attend the regional public university and stave off potential enrollment declines. For weeks, Wendler squeezed recording sessions in between meetings and other appointments. From behind his desk, he watched a teleprompter slowly scroll through the names and desired majors of students who had been admitted to the public regional university in Canyon, Tex. Wendler completed 3,000 videos, each 16 seconds to 19 seconds long, over the course of 200 hours. He didn’t have a script, but most videos followed a similar format.

https://www.insidehighered.com/admissions/article/2021/05/19/president-sends-personalized-video-every-admitted-student