Krug – don’t make online learners think (about structure & navigation)

by Donald P. Clark, Plan B

Steve Krug has had a huge influence on web design through his best-selling book Don’t Make Me Think. Krug’s prescriptions are even more important in online learning than in web design, as learning’s great enemy is cognitive overload and dissonance. If learners have to work hard to understand, navigate and read online learning, they have less sustained attention for retentive learning. Most online learning, like most offline learning, is too long winded and needs to be seriously edited to avoid cognitive overload. Keep navigation simple and consistent, use de facto conventions, avoid deep hierarchies and write for the screen not the page. And don’t forget to test – a few iterations with experts.

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