Online Learning Courses Look for a Business Model

By MELISSA KORN And JENNIFER LEVITZ, Wall Street Journal

“Nobody has any idea how it’s going to work,” says Dave Cormier, manager of Web communications and innovation at the University of Prince Edward Island, who was involved in earlier iterations of MOOCs a few years ago and has been credited with coining the term in 2008. “People have ideas of how to monetize it, but simply don’t have any evidence.” Coursera, another firm with Stanford founders and $22 million in funding from Kleiner Perkins Caufield & Byers and others, recently began notifying students that they can opt in to a job-placement service, where recruiters can access details of their class performance. But the company matched only a handful of students in its months-long pilot and is still determining the fee structure. While he declines to provide dollar figures, co-founder Andrew Ng acknowledges “it’s still a business model that we’re fleshing out.” MOOCs are “an innovation looking for a business model,” says Kevin Kinser, an associate professor of higher education policy at the State University of New York at Albany.

http://online.wsj.com/article/SB10001424127887324339204578173421673664106.html?mod=rss_Education

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