By ALINA DIZIK, Wall Street Journal
As online M.B.A. programs brace for another year of record-breaking applications, business schools are also tracking another rate—the number of students who drop out—and are devising ways to keep students active. Enrollment for online M.B.A. programs accredited by the Association to Advance Collegiate Schools of Business, the largest of three main business school accreditation bodies, increased to 4,433 in 2009 from 2,690 in 2006 with students paying $50,000 to $60,000 tuition for top programs. Schools are also trying to dispel some myths about online programs, like minimal time commitment and scant administrative support. At Pennsylvania State University Smeal College of Business, this year’s entering students will need to complete a mandatory orientation program before being allowed to register for first-term courses.
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