Kimberly A. Whitler, Forbes
For some time, AI has been the “hot” topic among marketers, technologists, and nearly everyone else, receiving an out-sized amount of media attention and buzz. In a discussion with Kipp Bodnar, CMO of HubSpot, a leading growth platform, he indicates that it’s hard for businesses to distinguish between hype and reality. The result is that a lot of companies throw resources at an opportunity that doesn’t materialize. Below are Bodnar’s thoughts on how marketers can distinguish between what’s possible and what’s not.
May 30, 2019
How To Separate The AI Hype From Reality
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