Online Learning Update

May 30, 2019

How To Separate The AI Hype From Reality

Filed under: Online Learning News — Ray Schroeder @ 12:06 am

Kimberly A. Whitler, Forbes
For some time, AI has been the “hot” topic among marketers, technologists, and nearly everyone else, receiving an out-sized amount of media attention and buzz. In a discussion with Kipp Bodnar, CMO of HubSpot, a leading growth platform, he indicates that it’s hard for businesses to distinguish between hype and reality. The result is that a lot of companies throw resources at an opportunity that doesn’t materialize. Below are Bodnar’s thoughts on how marketers can distinguish between what’s possible and what’s not.

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