BY SANDRA FYFE, eCampus News
Colleges need to have a savvy social-media presence to attract and hold Generation Z’s attention as well as to address their academic, personal, and career needs. To reach students, colleges must develop effective digital tactics both inside and outside the classroom. And to reach Gen Z where they live, you need to use their favorite platforms—Twitter, Instagram, and Snapchat, says Nicole Kraft, who teaches journalism at Ohio State University, which ranks sixth in BestColleges.com’s Stars of Social Media Colleges 2018. According to Kraft, professors need to teach students how to use platforms properly before giving assignments.
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