BY LAURA ASCIONE, eCampus News
MSI presidents–and higher-ed presidents in general–can greatly benefit from a few key social media practices. Only slightly more than one-third (36 percent) of presidents at minority-serving institutions (MSIs) use Twitter, compared to 55 percent of all college and university presidents–and they’re missing out on a big opportunity, according to new research. Of that MSI group, most don’t post or tweet regularly, meaning they miss chances to connect with current and prospective students, as well as stakeholders and supporters, according to Presidential Engagement of Students at Minority Serving Institutions, which gauges how MSI leaders can use social media to connect with and engage students. The report comes from the Penn Center for Minority Serving Institutions, and its leader profiles and social media suggestions aren’t necessarily limited to MSI presidents.
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