by Doug Lederman, Inside Higher Ed
Issues of price and perceived value are increasingly central in many discussions of higher education, as tuitions climb and public questioning of higher education intensifies. The survey comes at matters of price from several angles, to try to “add nuance” to the topic, as the Learning House’s Andrew J. Magda put it. Tuition and fees easily outdistanced other reasons when respondents listed their three “most important factors” in choosing a specific online program, with 34 percent saying that, followed by program reputation (13 percent), reputation of the college (11 percent) and location of the institution (11 percent).
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