by Tereza Litsa, ClickZ
What the declining time spent on Facebook means for marketers. Facebook users seem to spend 24% less time on the platform. Is this the end of Facebook’s domination? And where do the users really go? What does this mean for marketers and their Facebook strategy? Not everything is grim for the social platform though, as the last quarter of 2017 brought an increase in the advertising revenue by 48% YoY to $12.8B. Moreover, when it comes to daily usage, Statista found in February that 62% of US online users access Facebook at least once a day. This shows that there is still a significant engagement and of course, Facebook still remains the most popular platform, having currently 2.2 billion monthly active users.
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