by George Lorenzo, the Source on Community College Issues, Trends & Strategies
Many community college providers of online degree and certificate programs can use some significant help getting up to speed in the advertising and marketing arena. This becomes evident when you visit community college websites and see how they present their online degree and certificate programs. While many do a great job, many do not. The “do-nots ” typically don’t have the professional staff and/or fund allocation to create websites that are easy to understand as well as designed well enough to effectively provide relevant information in an easy-to-navigate manner to attract student enrollments. This report is mostly for the do-nots, although others may find some very helpful suggestions.
http://www.edpath.com/images/marketingreport.pdf
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