By Steve Kolowich, Inside Higher Ed
Colleges are on social media, regardless of whether they have figured out what it is worth to maintain an institutional presence there. A recent survey by the University of Massachusetts at Dartmouth found that 98 percent of higher ed institutions are on Facebook, and 84 percent are on Twitter. Those numbers have risen dramatically in the past few years, college recruiters, fund-raisers, and marketers having bought into the value — much of it speculative — of keeping active in those communities. Foursquare, the most popular of a new class of “geo-social” websites, is included on this year’s iteration of the UMass-Dartmouth study almost as an afterthought. Only 20 percent of campuses have an institutional presence on Foursquare. But those that are using it believe the two-year-old Foursquare could soon emerge as a more powerful — and tangible — tool for engaging with students.
http://www.insidehighered.com/news/2011/07/29/foursquare_takes_aim_at_college_campuses
Share on Facebook