BY MELISSA LOPEZ, ecampus news
As the saying goes, you learn more from your mistakes than your successes. However, if you’re a digital marketer, your mistakes might be seen by hundreds of thousands (even millions!) of individuals, and can ultimately be detrimental to a campaign’s performance and overall budget. Hopefully my industry insight will provide college and university marketers with the actionable items necessary to proactively avoid some of the biggest and most common mistakes in digital marketing within the higher education vertical. Linked below are the biggest mistakes I’ve seen higher education digital marketers make:
http://www.ecampusnews.com/featured/featured-on-ecampus-news/digital-marketing-millennials/
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