by eMarketer Daily
Their digital usage, along with their TV viewing, makes them eminently reachable. An estimated 91.3% of Gen Xers—individuals born between 1965 and 1980—used the internet regularly in 2016, with that figure expected to change only negligibly over the rest of the decade, according to eMarketer’s latest report, “Where US Gen X Stands: A Hard-Luck Cohort that Is Too Important to Neglect.” (The full report is available only to eMarketer PRO subscribers). Whatever their method for accessing the internet, many Xers spend lots of time doing so. In September 2016 polling by Limelight Networks, four in 10 internet users ages 34 to 50 said they spend at least 11 hours per week online outside of work.
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