Coursera’s New Strategy Takes Inspiration From Netflix—and LinkedIn

By Jeffrey R. Young & Sydney Johnson, EdSurge

Coursera is quietly testing elements of a new strategy, with the goal of moving from a platform for courses to a broader career-building service. It’s part of a continued evolution of MOOCs, or Massive Open Online Courses. Two Stanford University professors founded Coursera about five years ago, amid a wave of hype that free online courses could one day replace residential undergraduate colleges. That never happened, and since then companies like Coursera have been trying to find their niche—and a sustainable business model.

https://www.edsurge.com/news/2017-01-26-coursera-s-new-strategy-takes-inspiration-from-netflix-and-linkedin

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