BY CHRIS HOPKINSON, eCampus News
Harnessing the power of personalization features inside your campus mobile services will resonate with incoming and current students. The consumer experience has changed drastically in just the last 10 years. Long gone are the days when customer service interactions happened face-to-face, as consumers increasingly prefer the convenience and automation of mobile experiences. This rise in on-demand services has created a new consumer who expects personalization: a timely experience catered to their unique preferences and interests. Most of us appreciate how mobile has helped to facilitate this new instant gratification because we can remember a challenging customer experience. Students today never knew a world where paychecks were deposited at a specific bank location during specific hours, TV shows and movies aired at certain times or radio stations decided what you would hear.
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