Online Learning Update

April 25, 2011

Four Universities Use Online Social Networks to Engage Learning Community

Filed under: Online Learning News — Ray Schroeder @ 12:05 am

By Tanya Roscorla, Converge

About two years ago, the chancellor at University of Wisconsin-Madison developed a campus initiative that needed student support. But social media connections with students were almost nonexistent. While the university had a Twitter account, it streamed nothing but news content. “At that point, we realized we needed to make more meaningful connections to folks,” said John Lucas, university relations specialist and institutional social media manager. Lucas started managing the Twitter account and promoting the campus initiative, which succeeded. And once the university saw that success, the administration realized how instrumental social media could become on a number of different levels.

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