Online Learning Update

April 30, 2016

Supply is up in online ed but demand is down — now what?

Filed under: Online Learning News — Ray Schroeder @ 12:05 am

By Tara García Mathewson, Education Dive

Higher education marketing is more competitive now than it has ever been before, and it’s only getting worse. Some 70% of chief academic officers say online education is going to be a key pillar of their institution’s strategy moving forward, and demand for online education programs is growing at a slower rate than at any point in the last 20 years. In a conversation about the growth potential of online higher education and the marketing challenges presented by modern competition, Cornell University’s Ashley Budd highlighted the concerns of enrollment professionals who have been trying to get around the shrinking population of traditional college-goers for years. But online education is a dangerous place to look for salvation, given the trendline of demand. “That’s really a scary reality,” Helix’s Seth Odell said. “If you’re turning to online education to solve an enrollment problem, it’s going to be a really difficult problem to solve.” There are now 450 online MBA programs competing for students.

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