Online Learning Update

BY TROY DREIER, OnlineVideo

Most of the respondents were marketing pros in B2B or mixed B2B/B2C companies.  Here’s a quick take on some of the main findings:

Roughly 1 in 5 already use interactive video. Roughly 1 in 4 are just starting out with it or have plans to use it. 36 percent of the video created by participants was interactive. The top two reasons given for creating interactive video were driving better engagement and e-learning or customer training. The average interactive video budget for the next year is between $30,000 and $40,000. Two-thirds of those studied say interactive video is becoming more important to them.

http://www.onlinevideo.net/2015/12/interactive-video-most-used-for-driving-engagement-and-e-learning/