Online Learning Update

November 1, 2015

How Michigan Ross Can Give 500000 Alumni Free or Half-Price Executive Education And Still Make Money

Filed under: Online Learning News — Ray Schroeder @ 12:10 am

by Adam Gordon, Forbes

The University of Michigan Ross School of Business on October 12 announced free lifetime open-enrolment executive education for all its degree alumni, a business model inflection that raises interesting issues in strategic cannibalization, and which threatens the status quo of both MBA and wider short-course leadership development industries. The “Alumni Advantage” offer means UM graduates have lifelong free access to executive education, in Ann Arbor, in Hong Kong, Malaysia, India, and online. Non-Ross UM alumni are eligible for half-price.

http://www.forbes.com/sites/adamgordon/2015/10/24/michigan-ross/

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