by Steve Kolowich, Inside Higher Ed
In the growing for-profit market for learning management, Blackboard is not king. That crown belongs to eCollege, the learning-management provider owned by the media conglomerate Pearson. A peon in the nonprofit world (it owns less than 2 percent market share, according to the Campus Computing Project), eCollege cornered the for-profit market early on by offering a product tailored to meet the unique needs of that type of institution, says Richard Garrett, managing director of the higher ed consulting firm Eduventures. The online learning platforms offered by eCollege and Blackboard “were evolved with different goals in mind,” says Garrett. The eCollege platform “was built with top-down enterprises in mind,” he says, whereas Blackboard’s product was designed to “enable individual faculty to experiment with online, or to use it at an individual course level as a supplement to the classroom” — more in line with the governance structure of the traditional college, where professors have more autonomy.
http://www.insidehighered.com/news/2010/11/01/lms
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