by Casey Fabris, the Chronicle of Higher Ed
LinkedIn is doing more these days to attract college students, and to work with colleges to use the website to get better data on what their students do after graduation. The social-networking company announced on Wednesday a new feature that allows college students and graduates to add their college affiliation to the education section of their profile by clicking a button on the college’s website or in an email from the college. When they do that, public information from their profile, such as where they live and work and what they do, is then compiled into college-specific metrics.
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