by Melissa Korn, Wall Street Journal
MOOC operators like edX, Udemy Inc. and Coursera are finding steadier, and possibly more substantial, earnings opportunities in a well-established market: corporate training. For a fee, companies can access existing online courses or create their own, with perks like user analytics and separate study groups for employees. The move marks a new chapter in the groups’ continued search for a business model, as the corporate offerings may subsidize their less lucrative courses for the masses. EdX, an outfit founded by Harvard University and the Massachusetts Institute of Technology, announced on Wednesday that it is opening up registration for its first suite of professional education classes on topics including energy, entrepreneurship and cybersecurity, priced at up to $1,249 a person, with volume discounts available for some employers. A March edX pilot on big data enrolled about 3,500 people from more than 2,000 organizations, including Microsoft Corp. and Thomson Reuters Corp. The class grossed nearly $1.75 million.
http://online.wsj.com/articles/corporate-training-gets-an-online-refresh-1412194344
Share on Facebook