By Leila Meyer, Campus Technology
Clemson University in South Carolina has developed a Social Media Listening Center (SMLC) for real-time monitoring of online blog posts, tweets, status updates and other public social media communications. Students in the university’s Creative Inquiry class use the SMLC for research projects, as do students in management, communications and other classes. Clemson also uses it to monitor online conversations about the university itself, and researchers use it for partnership projects with industry.
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