By Benjamin Cheatham, Kia Javanmardian, and Hamid Samandari, McKinsey Quarterly
With great power comes great responsibility. Organizations can mitigate the risks of applying artificial intelligence and advanced analytics by embracing three principles. Artificial intelligence (AI) is proving to be a double-edged sword. While this can be said of most new technologies, both sides of the AI blade are far sharper, and neither is well understood. Consider first the positive. These technologies are starting to improve our lives in myriad ways. Yet even as AI generates consumer benefits and business value, it is also giving rise to a host of unwanted, and sometimes serious, consequences.
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