by Rachel Metz, Technology Review
Google’s achievment isn’t the end of the road, so to speak, for Apple Maps or other newcomers (such as Nokia’s Here Maps). We now have better mapping options than we did before Apple’s mapping app came out, including several free ones that give decent turn-by-turn directions. While Apple’s Maps isn’t great, it’s going to get better, and it could eventually prove tough competition to Google. The fact that Google now has some major competition in an area that it pretty much owned previously is likely to make the company innovate more quickly and invest more seriously in making its own product better. In the end, neither Apple nor Google will win these “map wars”-consumers will.
http://www.technologyreview.com/view/508786/you-are-the-real-winner-of-the-mobile-maps-wars/
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