by Clint Boulton, eWeek
Where Google’s accounting gets fuzzy is in user engagement, or how many people are actively logging into Google+ to post status updates and share links, photos and videos. That’s the metric social media experts are most interested in, and fairly so considering rival Facebook’s social engagement disclosures. Facebook said half of its 800 million-plus users log into its Website on any given day. That’s an incredible 400 million-plus users coming to chat virtually or share info each day. Facebook offers this oft-updated stats page as a beacon against all social network challengers, loading it with such metric morsels as the fact that the average user is connected to 130 friends, family members and other people on the network.
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