by Christopher Mims, Technology Review
The gamification of labor has begun — and its pioneers are borrowing heavily from everything from World of Warcraft to Twitter. RedCritter is a Dallas-based startup that is succeeding at the gamification of software development in a way that no one else is. But this is just the beginning, RedCritter CEO Mike Beaty told me last week when I wrote about his company here on Technology Review. Beaty was able to reveal that the next products he plans on rolling out will gamify customer relations management and sales — which is how the now-mighty Salesforce.com got started. He also hinted that the future could hold much more. In general, he implied, there is no reason that gamification can’t be expanded to countless areas of white-collar work.
http://www.technologyreview.com/blog/mimssbits/27356/?p1=blogs
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