by Marco De Novellis, Business Because
For Ian Myatt, director of educational enterprise at the University of Birmingham, big data analytics could significantly transform the way people learn, but it should be harnessed in the right way to be effective. “There’s huge potential,” he says. “We strive to provide all students with an excellent experience, but traditional teaching methods make it difficult to customize for personal preferences. However, with online delivery and clever use of analytics, we can more readily accommodate individual learning styles and help them identify areas where they might benefit from a greater focus.”
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