By Ainsley O’Connell, Fast Company
“They’re living longer, staying healthier, and they don’t want to retire,” says Sophie Vlessing, senior vice president of strategy and innovation for Kaplan. “They’re interested in encore careers, they’re interested in new possibilities. To me, that’s such an opportunity to think about how learning could help them.” Kaplan, which offers online degrees and certificates in everything from nursing to real estate, today launched Learning Advisor in collaboration with the AARP. The site is designed as an entry point to online learning for aging Baby Boomer and Gen X students, who already comprise a significant portion of Kaplan’s enrollment–though apart from the testimonials and stock photos, that targeting isn’t immediately obvious.
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