by Louis Bedigian, Benzinga
Since its inception, Google has been very protective of Google Glass. The company has only allowed select individuals to play with the device, and it explicitly prohibits users from sharing the unit with others. It will not allow users to sell or rent the device either — if they do, Google will deactivate the glasses. For better or worse, Google cannot protect this project forever. If it intends for consumers to purchase Google Glass, it will have to become comfortable with the notion that consumers may want to test the unit before making a purchase. Google will also have to ease up on its sharing restrictions — and allow users to sell the unit whenever they please. If the “no re-sale” restriction is in place for the consumer version, some people may be afraid to buy the device. Others may be reluctant to upgrade (when new models become available) because their old version would be turned into a useless paperweight that can’t be sold or shared.
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