by Ina Fried, CNet news.com
With Bing still just a year old, Microsoft clearly doesn’t expect its revamped search offering to be able to go out there and earn a living. But no longer a newborn, Bing will need to do more than look pretty to win parental affection. Microsoft is counting on further gains in market share, not to mention continued progress in emerging areas such as mobile search and mapping. In its first year, Microsoft managed to go from about 8 percent market share to 12.7 percent as of June, according to Comscore. That gain is significant, although the company spent a fortune to get there using both heavy advertising and pricey distribution deals that make Bing the search engine default on new PCs from Hewlett-Packard, Dell, and others.
http://news.cnet.com/8301-13860_3-20010447-56.html?tag=newsLeadStoriesArea.1
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