by Barb Darrow, GigaOm
Google isn’t just an internet search company any more. As it pushes Google TV, Google Glasses, and Chromebooks, it needs to let customers try-before-they-buy. Inspired by the wild success of Apple’s retail stores, Google plans to open some brick-and-mortar stores of its own, according to a report by the 9to5Google web site. The move makes sense now given Google’s big push into physical (i.e. non-software) products including Chromebooks, Google TV, and Google Glasses. These are the kinds of products people want to touch and feel before buying. Microsoft launched its own retail stores (pictured above) a few years ago for many of the same reasons and is currently using those stores to drum up excitement around its new Surface devices and other products.
http://gigaom.com/2013/02/15/google-going-retail/
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