by Ken Yeung, The Next Web
More than half of consumer activity during Christmas day took place on mobile devices, according to a study released today by mobile analytics platform Mixpanel. Based on its analysis of over 695 million actions, the study shows a 11 percent increase the week prior to the holiday. Defining an action as anything from logging into an app, making a purchase, or completing a level in a game, Mixpanel said that 51% of all online activity came from mobile devices, although not by much. But the power of the mobile web and apps is rapidly increasing and has influenced how people consume content. In looking at the week prior, the study found that mobile devices accounted for 40% of all actions, leading Mixpanel to conclude that the holiday generated more traffic than regular days.
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