Techno-News Blog

December 25, 2012

Retailers Try to Adapt to Device-Hopping Shoppers

Filed under: Uncategorized — admin @ 12:19 am

By CLAIRE CAIN MILLER and STEPHANIE CLIFFORD, NY Times

While visits to e-commerce sites and apps on tablets and phones have nearly doubled since last year, consumers like Mr. O’Neil are more frequently using multiple devices to shop. In many cases, they are more comfortable making the final purchase on a computer, with its bigger screen and keyboard. So retailers are trying to figure out how to appeal to a shopper who may use a cellphone to research products, a tablet to browse the options and a computer to buy. “I’ve been yelling at customers for two years, saying, ‘Mobile, mobile, mobile,’ ” said Jason Spero, director of mobile sales and strategy at Google. “But the funny thing is, now we’re going to say: ‘Don’t put mobile in a silo. It’s also about the desktop.’ ”

http://www.nytimes.com/2012/12/22/technology/as-shoppers-hop-from-tablet-to-pc-to-phone-retailers-try-to-adapt.html

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