by Alexis C. Madrigal, the Atlantic
Instagram is changing its terms of use in January. Included in the new legalese is one section that has some power users, including The New York Times‘ Nick Bilton, feeling queasy:
Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.
Note the key parenthetical — “(along with any associated metadata)” — which you could read as “location data.” In essence, if you go to the Palms in Las Vegas and snap a pic… Facebook Instagram may use that photograph in an advertisement for the Palms that reaches your friends.
Share on Facebook