by the BBC
By logging what’s being done on different gadgets, profiles can be drawn up of users. Adverts could soon be following people around the different gadgets they use. Although tracking ads follow people as they browse different websites, Drawbridge uses statistics to do the same across devices. It gathers information on which gadgets are being used and what is being done with them to build up “anonymous” profiles of different users. The statistics generate a probability for which profiled user might be on that smartphone, tablet or laptop.
http://www.bbc.co.uk/news/technology-20638132#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa
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