by Chuck Raasch, USA Today
Authors Smolan and Erwitt are shipping 10,000 copies of Big Data to opinion leaders around the world, hoping it sparks a global conversation about the oceans of data humans are swimming in. “Big data” is a label affixed by software engineers, computer scientists, and social scientists, a description of the revolutionary ability to detect, corral and compare data on scales few even dreamed possible at the beginning of the century. Copies of the book were sent to everyone from President Obama to Justin Bieber. “We need to have the smartest people on earth aware of, and talking about this” Smolan says. Smolan and Erwitt say “big data” have launched technological immortality, where “each of us now leaves a trail of digital exhaust, an infinite stream of phone records, texts, browser histories, GPS data, and other information, that will live on forever.” Others say a new kind of human is evolving from the data soup.
http://www.usatoday.com/story/tech/2012/12/04/big-data-explosion/1729535/
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