by David Talbot, Technology Review
Now it’s less about dramatic breakthroughs—such as Apple’s radical embrace of touch-screen-centrism, and its subsequent conceptual leap of opening up devices to app developers—and more about gaining marketing buzz to get consumers zeroing in on marginal advantages: a better camera here, a little longer battery life there. “Although the feature changes are more incremental than they’ve been in the past, that’s normal in a maturing product category—especially when everyone is fixated on copying Apple’s form factor, a big mistake in my opinion,” says Michael Mace, a former product planning vice president at Palm and a former marketing executive at Apple. “When the features become more incremental, users generally focus on smaller feature differences.”
http://www.technologyreview.com/news/429117/the-new-smartphone-incrementalism/
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