by Leena Rao, TechCrunch
comScore’s monthly online video data is in and it looks Facebook passed Yahoo in July to become the second largest video site in the U.S. behind Google/YouTube. According to comScore, more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion. Google/YouTube still outpaced the rest of the online properties with 157 million unique viewers in July, compared to 53 million from Facebook, 48.7 million from Yahoo, 44.8 million from Vevo and 42.7 million from Microsoft. Nearly 36.9 billion video content views occurred during the month, with Google Sites generating the highest number at 19.6 billion, followed by AOL with 665 million. Google also took the top spot for engagement as well.
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