by Ingrid Lunden, Tech Crunch
The move to offer a Windows Phone app is significant on two levels: the first is that it underscores how important mobile, and being everywhere on mobile, is for Box’s longer-term success. Aaron Levie, the CEO of Box, says that already 40 percent of Box’s users are accessing Box from mobile devices, with that number growing fast. “We see a huge correlation between users adopting mobile, and users adopting Box,” he tells me. The second is that, for Windows Phone (be it 7 or 8) to have any hope of taking significant market share away from Android and Apple among smartphone users, it needs to make sure that it’s delivering on content. For enterprise users, that means support for services like Box’s, among others.
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