By Goldie Blumenstyk, Chronicle of Higher Ed
World Campus isn’t known for splashy ad campaigns like the $100-million-a-year one planned to promote the soon-to-be-renamed University of Maryland-Global. (World Campus did just produce a new TV commercial, but that will run for the next two to three years.) And it hasn’t landed in the headlines, like Arizona State University, for high-profile partnerships with employers like Uber or Starbucks. The institution has also bypassed the “hyper-growth” strategy of some competitors. And now it pretty much ignores what was once an ambitious growth goal of its own. (In 2014 it had plans to more than triple its enrollment, to 45,000, in a decade. Total enrollment today is about 20,000.)
https://www.chronicle.com/article/Why-an-Online-Education/246291
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