by James Kendrick, ZDNet
The Microsoft secret event that unveiled the new company-branded tablets sent a wake-up call to the PC industry. The folks in Redmond were no longer happy to let OEMs release me-too PCs to showcase the revolutionary new Windows 8. Microsoft is making a statement that it is in it to win it, but it may run into the same hardware pricing quandary its partners have faced for years. Microsoft knows that Windows 8 is going to fly off the shelf in good numbers. Every desktop, all-in-one system, laptop, and now tablet sold by its partners will have Windows 8 or Windows RT preinstalled once the OS is released. Millions of systems sold = millions of Windows 8 licenses sold, the formula Microsoft has found successful for years.
http://www.zdnet.com/microsoft-surface-tablets-high-end-hardware-but-better-be-cheap-7000000402/
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