by David Zax, Technology Review
Sometimes we get so excited about the features and form factor of a device, we forget about what’s inside. As the brains behind the Microsoft Surface tablet and the Google Nexus 7, Nvidia’s Tegra chip is fast becoming one of the more important components out there. Its mobile business in particular is “gaining momentum,” per one analyst. Previously, notes BusinessWeek, the chip market has been dominated by Qualcomm’s Snapdragon chips, as well as Apple’s proprietary A4 and A5 chips. But Tegra is taking off. The Tegra 3 will not only power the Microsoft and Google tablets; it’s also the brains behind a couple of in-car infotainment systems, including the ones found in forthcoming Lamborghini and Audi models.
http://www.technologyreview.com/view/428413/nvidias-rise/
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