Techno-News Blog

April 2, 2019

Community Colleges And Tech Companies Are Co-Branding Credentials To Solve The Skills Gap

Filed under: Uncategorized — admin @ 12:16 am

Allison Dulin Salisbury, Forbes

There’s an important lesson there for higher education and it’s not just anecdote. Employers increasingly use applicant tracking systems that often screen for very specific skills. A resume for a digital marketing job, no matter how stellar, that doesn’t mention experience with platforms like Facebook Ad Manager or Hubspot may not even make it through the first automated round of screening. Same goes for an application for a data analyst that doesn’t mention a facility with Tableau or Microsoft Excel, a game developer without Unity, or a sales rep without Salesforce. In that sense, it’s not broad digital skills that matter, but rather skills tailored to one specific platform that is state-of-the-art in an applicant’s chosen field.

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