Techno-News Blog

June 28, 2012

Admen Spot an Enemy: W3C

Filed under: Uncategorized — admin @ 12:15 am

by Tom Simonite, Technology Review

The advertising industry is brawling with some of the biggest names in technology: Microsoft, Mozilla, and the World Wide Web Consortium, the standards body for the Web. The fight is taking place because the consortium, known as W3C, is developing a new “Do Not Track” standard so Web users can signal that online ad targeting companies should leave them alone. Advertising industry representatives say the standards-setting process has turned into an existential threat that could mean the end of free online content. “The ad industry is being asked to honor something that could make the majority of Web users nonmonetizable and put it out of business,” says Mike Zaneis, head of the Office of the Interactive Advertising Bureau in Washington, D.C.

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