By: Michelle Maisto, eWeek
Apple’s decision to reduce the iPad 2 to $399, following the introduction of the newest iPad majorly affected pricing in the market. During the first quarter, the average price was down to $386, from $488 a year ago. The average tablet price, during the first quarter of 2012, fell 21 percent to $386, compared with a year ago, IMS Research reported June 8, citing data from its quarterly tablet tracker. While low-end tablets with much in common are having to compete aggressively on pricing, the dramatic first-quarter drop is largely attributed to the dominating player on the high end of the market: Apple’s iPad. Apple’s decision to lower the price of the iPad 2 to $399, following the introduction of its third-generation iPad, “has meant greater price pressure on its rivals, forcing them also to reduce price to make their products competitive,” said the report.
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