By Dave Copeland, Read, Write, Web
Don’t believe the next social media expert who tells you “social media is intangible” when it comes to building your brand. Sure, it’s difficult to calculate a precise return on investment for social media marketing efforts: Just ask General Motors, which pulled $10 million in Facebook advertising last month because it couldn’t track measurable results. But social media reach is more measurable than some people would have you believe. “Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week.
http://www.readwriteweb.com/archives/making-the-most-of-social-media-analytics.php
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